Meet your coaches
Catherine Dahl
Metronomics Certified Coach
Catherine Dahl, Athena Strategic Coaching Founder
Catherine co-founded Beanworks — a cloud-based AP automation platform,
growing it from <20 employees and sub-$100K revenue to $20M+ ARR and 145+ staff. As CEO, she raised $21M+ in Angel & Venture funding and built a 2,000+ enterprise client base globally. With Karim as her President & COO, they drove the growth that culminated in a $115M Quadient acquisition — one of Vancouver's largest-ever tech exits. In 2015, a book from an angel investor introduced Catherine to Metronomics, the pivotal moment that transformed how she led, hired, and scaled. She is now a Metronomics Certified Coach, helping CEOs implement the same system that took Beanworks to its exit
$115M
Acquisition Exit
$21M+
Venture Funding Raised
Karim Ben-Jaafar
CRO · Board Member · Executive Coach
Karim Ben-Jaafar, Athena Strategic Coaching CRO
As President & COO of Beanworks alongside Catherine, Karim helped scale the company through explosive growth, named BIV's #12 fastest-growing company to its landmark $115M acquisition by Quadient.
He brings 4 SaaS startup exits, $500M+ in funding raised, and board roles at multiple rapid-growth software companies to every engagement. Karim teaches SaaS Growth Engine, SaaS Sales, and Hypergrowth 2.0 at BC Tech, and has advised 30+ growth-stage companies including Wealthbar, Output, Vidigami, and AvenueHQ. He focuses on building revenue engines and accountable leadership teams for mid-stage tech companies.
4
SAAS Exits
$500M+
Funding Raised
Guiding Pillars
Leadership Team Alignment
Equipping your leadership team to adopt the Metronomics system efficiently, so the whole organization moves in the same direction, with clarity and cohesion.
CEO-Focused Coaching
Personalized, hands-on support built specifically for CEOs who are ready to grow but held back by the constraints of their current processes.
Predictable, Sustainable Growth
Replacing guesswork with a clear, structured growth plan, one
that's informed by a proven strategic system, not gut
instinct.
A Coach in Your Corner
Shoulder-to-shoulder support throughout your journey, keeping you accountable, empowered, and focused on the result from start to finish.